Archive for Maio, 2008
For those returning to this site or visiting it for the first time, I am publishing a survey which is part of an exploratory research dissertation seeking to analyse the current professional practices of Corporate Reputation on the so called Social Web. This research is part of the dissertation for my MSc Marketing course at [...]
Filed under: Marketing | Leave a Comment
Tags: Corporate Reputation, CSR, e-marketing, New Media, social media, Social Web
Seriously!!!
They are indeed badly struggling. What has happened to one of the strongest coffee brands in the world then? According to The Wall Street Journal, Mr. Schultz is trying hard to “re-energize a company that has lost its edge”.
As a former big Starbucks loyal customer I have also been a strong admirer of their business [...]
Filed under: Business, Marketing, social media | 3 Comments
Tags: Branding, reputation, social media
According to the Dictionary.com, Reputation is “the estimation in which a person or thing is held, esp. by the community or the public generally“. However, how can it be measured? What can one do to keep it or lose it in the eyes of the media and the general public? how do you benchmark reputation, [...]
Filed under: Business, Marketing, New Media, social media | 3 Comments
Tags: Branding, reputation
I’m finally back!
After a long time I am finally back. It has been a pretty hectic time trying to finish the last assignments, working and everything else in life…
The blog will be changing gradually now that we are coming to the end of the assignment period. My focus will be on what I will be writing and [...]
Filed under: social media | Leave a Comment
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