Archive for Maio 21st, 2008
Seriously!!!
They are indeed badly struggling. What has happened to one of the strongest coffee brands in the world then? According to The Wall Street Journal, Mr. Schultz is trying hard to “re-energize a company that has lost its edge”.
As a former big Starbucks loyal customer I have also been a strong admirer of their business [...]
Filed under: Business, Marketing, social media | 3 Comments
Tags: Branding, reputation, social media
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