Survey – Corporate Reputation and the Social Web

For those returning to this site or visiting it for the first time, I am publishing a survey which is part of an exploratory research dissertation seeking to analyse the current professional practices of Corporate Reputation on the so called Social Web. This research is part of the dissertation for my MSc Marketing course at Leeds Metropolitan University.

If you are a Marketing and PR professional, a Company Director (CEO or MD, CMO, CFO…), a Web Consultant specialist or a Media Professional, or even someone who is actively involved in management decisions, marketing and PR activities or writing and reporting about the on-line environment and the social web, I would be very appreciative if you could take some time to (maximum 15 min) to fill in this survey.

To fill in on-line please press the links below. It has been divided into two links. Please click on link one (Survey Part 1). When completed, please click on link 2 to finish the survey (Survey Part 2) (it sounds a bit complicated but it’s quite simple!)

Survey Part 1

Survey Part 2

Alternatively you can go to my “Survey” BOX.NET Widget (Red colour box below the calendar) and download the file “Survey questionnaire”, fill it out and e-mail me back using the following address: aplimas@googlemail.com.

As a student at Leeds Metropolitan University, I abide by its codes of conduct in line with those of the Market Research Society, which guarantee that your responses to this survey will be treated as confidential, anonymous and non-attributable.

Equally you will not be contacted for any sales or marketing activity as a result of having taken part in this survey. Please rest assured that your privacy is guaranteed by the University’s confidentiality codes and practices.

Thank you for agreeing to take part in this survey (powered by Poll Daddy).