Archive for Julho, 2008
I have just read a really interesting article by Chris Macrae (2003, Journal of Brand Management) co-written by a bunch of other brand specialists world-wide.
An important fact to consider in branding is not necessarily the one of a graphic image in the minds of stakeholders but the image subliminally created by succession of stories and [...]
Filed under: Business, CSR, Marketing, social media | Leave a Comment
Tags: Branding, global brands, social media
You think your are great genius, creative and unique until you GOOGLE! That’s is the story behind ‘blooks‘. I was thinking about this idea of how to call a book written in blog format and I came up with this brilliant and original idea, or so I thought it was.
Before I could finally shout [...]
Filed under: New Media, social media | Leave a Comment
Tags: blogs, e-books, google, plagiarism
Stories from the street!
I am currently working on-line campaign for a new client in Leeds. Stephen and a few friends have started a business called Stories from the Street, He will be using his blog to genuinely engage with people at all levels and allow the conversation to shape their journey and new business venture. he is a [...]
Filed under: Doing Good Better, e-marketing, social media | 1 Comment
Tags: on-line campaign, social media
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