Archive for the 'CSR' Category
I have just read a really interesting article by Chris Macrae (2003, Journal of Brand Management) co-written by a bunch of other brand specialists world-wide.
An important fact to consider in branding is not necessarily the one of a graphic image in the minds of stakeholders but the image subliminally created by succession of stories and [...]
Filed under: Business, CSR, Marketing, social media | Leave a Comment
Tags: Branding, global brands, social media
What is the big Issue?
Today I had the opportunity to see a rare urban phenomenon, or perhaps only for a social blind like me, but I need to be honest about that. You know those guys on the streets selling ‘The Big Issue magazine’, well I quite often pass by and always wonder if they actually make any money [...]
Filed under: Business, CSR, Doing Good Better, Marketing | 7 Comments
I am sorry (not really!) but I couldn’t resist this one. A good friend sent it to my Facebook fun wall. Well it is ‘new media’ after all isn’t it?
For all big fans of Star Wars out there like myself. This one is just a great viral marketing content, check it out! I do not [...]
Filed under: CSR, Doing Good Better, New Media, Social Network, e-marketing, social media | 1 Comment
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