Archive for the 'New Media' Category
Quem quer uma segunda vida?
Ja havia muito tempo que eu nao ouvia com andava o Second life. Hoje pelo twitter eu fui levado a um post do Brian Solis com o titulo “The Second Life of the Second Life”. Brian traz algumas estatisticas alarmantes sobre o crescimento do numero de usuarios e de transacoes financeiras no mundo virtual Second [...]
Filed under: New Media, PR, PR and SEO, e-marketing, social media | Leave a Comment
Following last year’s large number of students attending the PR and New Media module, Leeds Metropolitan University is running it again with students from MA PR, MSc Marketing and Business. I was invited to run and facilitate this year’s module and I am very confident we’ve got a very capable and enthusiastic cohort. Once again [...]
Filed under: Academic, Marketing, New Media, PR, Social Network, social media | 1 Comment
Tags: Marketing, PR, social media, students
Coke has poked me!
We’re living in an exciting time for on-line branding, the new social web environment is forcing the rules of business to change dramatically. Since the launching of the ground breaking book The Train Clue Manifesto much has changed in the corporate world and how global brand relate to the web, yet many corporations are still [...]
Filed under: Marketing, New Media, e-marketing, social media | Leave a Comment
Tags: Branding, digital media, e-marketing, PR, technology
You think your are great genius, creative and unique until you GOOGLE! That’s is the story behind ‘blooks‘. I was thinking about this idea of how to call a book written in blog format and I came up with this brilliant and original idea, or so I thought it was.
Before I could finally shout [...]
Filed under: New Media, social media | Leave a Comment
Tags: blogs, e-books, google, plagiarism
According to the Dictionary.com, Reputation is “the estimation in which a person or thing is held, esp. by the community or the public generally“. However, how can it be measured? What can one do to keep it or lose it in the eyes of the media and the general public? how do you benchmark reputation, [...]
Filed under: Business, Marketing, New Media, social media | 3 Comments
Tags: Branding, reputation
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