Posts Tagged ‘Branding’
Coke has poked me!
We’re living in an exciting time for on-line branding, the new social web environment is forcing the rules of business to change dramatically. Since the launching of the ground breaking book The Train Clue Manifesto much has changed in the corporate world and how global brand relate to the web, yet many corporations are still [...]
Filed under: Marketing, New Media, e-marketing, social media | Leave a Comment
Tags: Branding, digital media, e-marketing, PR, technology
I have just read a really interesting article by Chris Macrae (2003, Journal of Brand Management) co-written by a bunch of other brand specialists world-wide.
An important fact to consider in branding is not necessarily the one of a graphic image in the minds of stakeholders but the image subliminally created by succession of stories and [...]
Filed under: Business, CSR, Marketing, social media | Leave a Comment
Tags: Branding, global brands, social media
Seriously!!!
They are indeed badly struggling. What has happened to one of the strongest coffee brands in the world then? According to The Wall Street Journal, Mr. Schultz is trying hard to “re-energize a company that has lost its edge”.
As a former big Starbucks loyal customer I have also been a strong admirer of their business [...]
Filed under: Business, Marketing, social media | 3 Comments
Tags: Branding, reputation, social media
According to the Dictionary.com, Reputation is “the estimation in which a person or thing is held, esp. by the community or the public generally“. However, how can it be measured? What can one do to keep it or lose it in the eyes of the media and the general public? how do you benchmark reputation, [...]
Filed under: Business, Marketing, New Media, social media | 3 Comments
Tags: Branding, reputation
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