Posts Tagged ‘global brands’
I have just read a really interesting article by Chris Macrae (2003, Journal of Brand Management) co-written by a bunch of other brand specialists world-wide.
An important fact to consider in branding is not necessarily the one of a graphic image in the minds of stakeholders but the image subliminally created by succession of stories and [...]
Filed under: Business, CSR, Marketing, social media | Leave a Comment
Tags: Branding, global brands, social media
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