Survey – Corporate Reputation and the Social Web

31Mai08

For those returning to this site or visiting it for the first time, I am publishing a survey which is part of an exploratory research dissertation seeking to analyse the current professional practices of Corporate Reputation on the so called Social Web. This research is part of the dissertation for my MSc Marketing course at [...]

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Tags: Corporate Reputation, CSR, e-marketing, New Media, social media, Social Web

Free “Healthy Mouth, Healthy Sex” e-book

16Abr08

Another one about old media x new media
Blogging is indeed a fascinating exercise. You start following one blog, then are taking to another, then eventually you bump into what it seems to be the most bizarre of blog titles in someone else’s blog quoting another person’s post. It is viral, it is here, it is [...]

Filed under: Business, New Media, e-marketing   |  5 Comments
Tags: Add new tag, e-books, New Media, viral marketing