New PR and Marketing Students blogs

15Fev09

Following last year’s large number of students attending the PR and New Media module, Leeds Metropolitan University is running it again with students from MA PR, MSc Marketing and Business. I was invited to run and facilitate this year’s module and I am very confident we’ve got a very capable and enthusiastic cohort. Once again [...]

Filed under: Academic, Marketing, New Media, PR, Social Network, social media   |  1 Comment
Tags: Marketing, PR, social media, students

Coke has poked me!

11Set08

We’re living in an exciting time for on-line branding, the new social web environment is forcing the rules of business to change dramatically. Since the launching of the ground breaking book The Train Clue Manifesto much has changed in the corporate world and how global brand relate to the web, yet many corporations are still [...]

Filed under: Marketing, New Media, e-marketing, social media   |  Leave a Comment
Tags: Branding, digital media, e-marketing, PR, technology