Posts Tagged ‘reputation’
Seriously!!!
They are indeed badly struggling. What has happened to one of the strongest coffee brands in the world then? According to The Wall Street Journal, Mr. Schultz is trying hard to “re-energize a company that has lost its edge”.
As a former big Starbucks loyal customer I have also been a strong admirer of their business [...]
Filed under: Business, Marketing, social media | 3 Comments
Tags: Branding, reputation, social media
According to the Dictionary.com, Reputation is “the estimation in which a person or thing is held, esp. by the community or the public generally“. However, how can it be measured? What can one do to keep it or lose it in the eyes of the media and the general public? how do you benchmark reputation, [...]
Filed under: Business, Marketing, New Media, social media | 3 Comments
Tags: Branding, reputation
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