Posts Tagged ‘social media’

“A little sincerity is a dangerous thing, and a great deal of it is absolutely fatal” Oscar Wilde
The Facebook community was hit by a mega blow this week from Zuckie and his fellas at the FB headquaters. To cut a long story short, basically what they had decreed was that from that time on they [...]


Following last year’s large number of students attending the PR and New Media module, Leeds Metropolitan University is running it again with students from MA PR, MSc Marketing and Business. I was invited to run and facilitate this year’s module and I am very confident we’ve got a very capable and enthusiastic cohort. Once again [...]


After a long period of numbing silence I am glad to resume my blogging activities.
I have just finished my dissertation which took me several weeks, days and nights of extensive research, reading and writing.
Soon I will be publishing some of the findings, analyses, including new original posts.


I have just read a really interesting article  by Chris Macrae (2003, Journal of Brand Management) co-written by a bunch of other brand specialists world-wide.
An important fact to consider in branding is not necessarily the one of a graphic image in the minds of stakeholders but the image subliminally created by succession of stories and [...]


I am currently working on-line campaign for a new client in Leeds. Stephen and a few friends have started a business called Stories from the Street, He will be using his blog to genuinely engage with people at all levels and allow the conversation to shape their journey and new business venture. he is a [...]